Conversion Funnel

A conversion funnel describes the customer journey from first discovering a brand to completing a purchase. It tracks key touchpoints across channels to help businesses guide prospects with the right information at each stage.

Funnel Levels:

- Top of Funnel (TOFU): Customers become aware of the brand and identify their needs. Focus is on building visibility and brand awareness.

- Middle of Funnel (MOFU): Customers evaluate products and compare options to decide which best meets their needs.

- Bottom of Funnel (BOFU): Customers are ready to buy; businesses aim to remove barriers and ensure a smooth purchase.

Funnel Stages:

1. Awareness: Prospects learn about the brand via ads, social media, or search. The goal is to make a strong first impression.

2. Interest: Prospects gather information, browse products, read reviews, and compare options.

3. Consideration: Prospects decide if the product solves their problem, influenced by social proof and trust-building.

4. Action: The final step where customers complete the purchase. Streamlined checkout is crucial to avoid cart abandonment.