Out-of-stock (OOS) rate measures the percentage of products unavailable for purchase at a given time, indicating how often customers face stockouts. It reflects lost sales opportunities when items are sold out.
Causes of stockouts: Delivery delays, logistics issues, insufficient cash flow, and poor inventory management.
Importance of measuring OOS rate:
- Highlights customer service issues due to unavailable products.
- Aids in accurate demand forecasting.
- Improves marketing effectiveness by ensuring product availability.
- Prevents losing customers to competitors.
Calculation:
OOS Rate = (Number of SKUs Out of Stock) / (Total Number of SKUs)
For example, if 10 out of 100 SKUs are out of stock, OOS rate is 10%.
How to reduce OOS rate:
- Improve demand forecasting using historical data and inventory analysis.
- Use pricing strategies to manage demand and slow down sales during low stock periods.
Proactive management of OOS helps maintain sales and customer satisfaction.
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